Your email list is not a singular entity, but a collection of diverse audiences. You don't want to send everybody the same message. Instead you should strive to reach the right people with the right message.
Email segmentation is the practice of dividing your subscriber list into distinct groups, laying the groundwork for sending campaigns to the recipients most primed to open and engage with them.
Join us for an informative webinar about email segmentation and how to leverage data to build strong relationships with your subscribers and drive higher engagement.
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