| Hi startuphome, In the 1840s, people in the US struck gold. And the news of gold brought in 300,000 people to California. Towards the end of 1849, California had 40,000+ miners looking for gold. But what they found more often than gold was... ✨ Fool's gold. ✨ Iron Pyrite. It looks somewhat like real gold, so it came to be called fool's gold. And organic search results are the gold of this modern era. If you can get to #1 on Google for a highly sought-after search term, then that's pure gold. Right? Heck, no! 🙅♂️ You see your competitors making a ton of money. And then, you see that they have 500 articles on their blog. So, to make money on that scale, you'll have to write 500 articles yourself, right? Wrong! ❌ Of those 500 articles, only a handful of articles are actually making your competitors money.
And it's 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘱𝘢𝘨𝘦 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘩𝘪𝘨𝘩𝘦𝘴𝘵 𝘢𝘮𝘰𝘶𝘯𝘵 𝘰𝘧 𝘵𝘳𝘢𝘧𝘧𝘪𝘤. Wait... what? Yep! Traffic ≠ Conversions. Why is this happening? 𝐒𝐢𝐦𝐩𝐥𝐞: It's easy to misinterpret "search intent". What people search for on Google isn't always what they're really looking for! If you check out your top competitor's posts on a content audit tool, there will be at least one page that has a high estimated monetary value. Now, this "value" is usually how much you'd have to pay in ads to get that amount of traffic from the keywords it ranks from. This last bit was pretty dense. Give that another read. 😮💨 Still with me? Cool. Find those posts for your competitors. Then give it a read. You'll see that it likely helps the user with: - Making more money
- Saving money
- Increasing their social status
- Saving time
- Standing out from the crowd with something unique
And you'll notice that a lot of these keywords don't have huge search volume. So, it's quite likely that a lot of your other competitors will simply ignore them altogether. That's what you should be creating content on. Find the angle that your audience is 𝘳𝘦𝘢𝘭𝘭𝘺 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳. Now, go back to your own site.
Take a look at your own keywords using a keyword rank tracking tool. Which post gets you the most traffic? Which post has the highest estimated search value? Is it the same post? Do they have an angle that helps your readers? If not... Cha-ching! Love and luck,
Nirvana Guha
Product Educator at PushEngage | 