Hi startuphome,
Did you know that: - There are 2+ million podcasts right now
- Podcast ad revenues are expected to exceed $2 billion in 2023
- Podcasts are growing more and more popular in older age groups now
That's reason enough to start a podcast of your own.
And I think that you should create a podcast landing page to promote it too.
But wait a minute!
There's something else you should know before you make up your mind about podcasts, though.
Most podcasters focus on the WRONG METRICS.
It's easy to believe that the numbder of dowloads is the best metrics to focus on.
But if your podcast is super new, those numbers won't be impressive enough for sponsors.
Even your ad revenue won't be that great.
And unless your audience has a genuine connection with you, affiliate promotions won't work.
What you want to focus on is the average completion rate.
How many of your listeners stay engaged with your content throughout?
If you can't retain your listeners long enough, you won't make enough money to sustain your podcast.
That really sounds harsh. But it's true.
So, what can you do?
You want to get your first-time listeners to become regulars.
If your listeners tune in often, they will start engaging more and more if your content is good.
One of the BEST tips we have for you is that you should create a podcast landing page.
If you can transform your podcast listeners into a marketing list, it becomes so much easier to: - Get even more subscribers
- Sell your official merch
- Promote affiliate products
- Sell digital products and courses
- Automate sponsor onboarding for your podcast
- Send push notifications to get repeat listeners to your podcasts
The list goes on.
But creating a podcast landing page sounds like SO MUCH WORK, right?
It's actually super easy.
Check out this article to learn how to create a podcast landing page that converts like crazy!
Love and luck,
Nirvana Guha
Product Educator at PushEngage | |