Hi startuphome,
FAQ pages can address sales objections in potential customers.
At the same time, it can bring in search traffic straight from Google's "People Also Ask" featured snippets.
The coolest part is that you can use a FAQ page as a landing page that redirects visitors to product and sales pages.
But there's a lot to consider with any FAQ page: - Does the FAQ page have a clear structure that's easy to navigate?
- Are the answers clear and concise?
- Are there links to more comprehensive guides when needed?
- Does the business update the FAQ pages as it grows?
- Is it easy to search and find queries?
- Does the FAQ page include a search bar for users to find answers quickly?
- Is there a call to action for users to buy the product or service?
Here's the good news: I just wrote an article on how to create a powerful FAQ for your WordPress site.
Go check it out.
And then, leave a comment!
Love and luck,
Nirvana Guha
Product Educator at PushEngage | |