There are tons of ways you can use SMS to engage and connect with your audience. It's mobile-first, direct, and instant offering sky high open and engagements rates.
Defining your customer journeys allows you to automatically deliver the right message at the right time through the right channel based on each customer's behavior.
Segmentation should be central to any mobile app's messaging approach because it allows you to better tailor your content and your messaging to your customer's needs.
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