| Important updates to our data protection terms | | Dear Partner,
You're receiving this email because you are an admin or primary data protection contact of one or more Google Ads and Measurement products (for example, Google Ads, Google Analytics, Google Tag Manager, Optimize, and/or Google Analytics for Firebase), and the Google Ads Data Protection Terms are accepted for the account. You can see the full list of products here.
This email only relates to Google Ads and Measurement products. If you use other Google products, such as Workspace or Cloud Identity, this email does not affect your use of those products, and you may be contacted separately.
On September 27, 2021, we will be updating the Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and Google Measurement Controller-Controller Data Protection Terms. As part of these changes, we will incorporate the new versions of the Standard Contractual Clauses ("SCCs") issued by the European Commission on June 4, 2021, which are used to legitimise international transfers of personal data under the GDPR. The new SCCs replace the clauses previously issued by the European Commission and offered by Google as Model Contract Clauses. | | | | | | You can find additional information relating to the new SCCs at this site. | | | | | |